Step 1: If you don’t already have a free Google Mail account, sign up for one. It will take 30-45 seconds.
Step 2: Go to the Google Analytics site, hit the “Sign Up Now” link and login with your GMail credentials.
Step 3: Once you are logged in, it will ask you to “Sign Up” once more. It is redundant, but it may be some kind of security or SPAM filter.
Step 4: Now you’re in! Enter some information about the site and put in your URL (you don’t need to add /index.php or similar if you have these extensions), nickname the account if you want (I like to because if you manage multiple sites in one account, it keeps the list nice and clean), select your country, and time zone and then Continue.
Step 5: Now just add your name, phone number (I put my number in, but I think it’s optional, or just make one up if you don’t want to use a real one), and your country one more time, then Continue.
Step 6: You’re almost done with set up! Just accept the User Agreement, and also agree to the Data Settings clause. The default is set to allow Google to aggregate your data and use it for comparison purposes in the Benchmark section of Analytics. This is a fairly new module, and if you want, you don’t have to agree to it, so you can change the default by clicking on “Settings”. I use Benchmark data often, so I would contribute to the cause. Select Create New Account!
This is the next page if you Continue. You will see that Tracking Code is not verified. The next few steps we will be installing the code.
Step 8: Open your Dreamweaver software to install the code. If you don’t have Dreamweaver, you can also use FireFTP for Firefox, which is a free Add-On. I like Dreaweaver since I can just copy and paste the code right on the page I need it, versus FireFTP I need to copy the page over to my hard disk, make the change, and then copy it back over. It is also easy to do, but I just prefer Dreamweaver. You will need your FTP information to get access to your web files, usually a path, username and password.
Step 9: Find the “footer.php” file. It could reside under an “Includes” folder, which means that these files are included on each page. If you can find this file, it will ensure the code gets placed on every page, and you only have to copy it in once. Otherwise, if you can’t find this type of file or similar, you will need to copy and paste to code on every page manually. If you need help, call your webmaster or developer to find which file you should paste the code into.
Step 11: Let’s go and test to make sure all pages in the site are tracking properly in Google Analytics.
Simply enter the web address and your email, and shortly you will get an email with a link with the results.